Jana Askeland on internet bullies, succeeding in a male-dominated industry, and how to find the perfect car for your family’s season of life

Jana Askeland, founder of Real Mom Car Reviews, is actively building her presence as a trusted voice for women and mothers in the automotive industry, despite facing online bullying and industry challenges.

Jana Askeland, a mother of two from Raleigh, North Carolina, launched her platform in 2022 to review vehicles from a woman’s perspective, emphasizing safety, space, and comfort. Her background includes growing up with a father in the car business, which influenced her career trajectory. She has gained a significant following on social media, where she shares honest, relatable reviews aimed at helping moms make informed vehicle choices. Despite her success, Askeland reports encountering internet bullying, which she attributes to industry biases and her outspoken approach. She emphasizes that her reviews are designed to empower women, especially moms, in a traditionally male-oriented market. Askeland also highlights her goal of making car buying less intimidating for women, addressing features like safety and practicality that matter most to her audience.

Why It Matters

This development is significant because it highlights the increasing influence of women in automotive purchasing decisions and the importance of diverse voices in traditionally male-dominated industries. Askeland’s success demonstrates the potential for women to lead and reshape industry narratives, while her experiences with online bullying underscore ongoing challenges faced by women content creators. Her platform also provides valuable guidance for mothers navigating vehicle choices, impacting consumer behavior and industry marketing strategies.

Background

Historically, the auto industry has largely targeted men, both in marketing and product design, despite women influencing more than 85% of car purchases. Recent years have seen a rise in women-focused automotive content, with creators like Askeland gaining prominence. Her approach aligns with broader efforts to diversify voices in automotive media and empower women consumers. Prior to her platform, few reviews addressed the specific needs of moms, making her niche both unique and necessary. The industry continues to evolve, with more brands recognizing the importance of women as key buyers, but challenges like online harassment persist for women in this space.

What Remains Unclear

It is not yet clear how her platform will evolve in response to ongoing industry changes or how widespread her influence will become in shaping automotive marketing toward women.

What’s Next

Jana Askeland plans to continue growing her social media presence and expand her review content. Industry observers expect her to influence more brands to consider women’s needs in vehicle design and marketing. Further, she may address more issues related to online harassment and advocate for greater diversity in automotive media.

Key Questions

How does Jana Askeland’s platform differ from traditional car reviews?

Her reviews focus specifically on features that matter most to women and moms, such as safety, space, and comfort, providing a relatable perspective often missing in mainstream automotive media.

What challenges has Askeland faced as a woman in the auto industry?

She has encountered internet bullying and industry biases, but remains committed to empowering women and providing honest, helpful reviews.

Why is Askeland’s work important for the automotive industry?

Her platform highlights the influence of women consumers and encourages brands to design and market vehicles that better meet women’s needs, potentially shifting industry focus.

What are Askeland’s future plans for her platform?

She aims to expand her content, grow her social media following, and continue advocating for women in automotive purchasing decisions.

Source: Motherly · Wellness